Peace Collective

What is Peace Collective?

Peace Collective is a lifestyle brand that enables Canadians to show pride in who they are and where they come from. It was born after founder, Yanal wore his first Toronto vs. Everybody t-shirt to a Raptors game back in 2014. Since then, Peace Collective has become a go-to destination, allowing individuals to celebrate and express their authentic selves.

Business Goals

  • Capitalize on the growing popularity of the Peace Collective brand to drive sales
  • Raise awareness of our 1:1 model; every purchase provides 5 school meals to a child in need
  • Improve campaign efficiency to improve ROAS

Our Approach

  • Activate audience pools using lookalike and custom audiences based on a combination of user behaviour and past purchase data to show the right product at the right time
  • Launch Google Search ads to capture high intent customers and drive conversion
  • Utilize panoramas and videos to improve CTR on mobile placements including Feed and Stories

Highlights

40X

ROAS using Search ads to drive purchases

20%

Increase YoY in Black Friday Revenue

50%

Increase YoY in Site Traffic from Instagram and Facebook